We live in a highly technologically advanced world where every business has a strong digital hold, right from having a great website to a strong social media presence. However, it’d be wrong to believe in the myth that ‘Print is dead’ in this digitalized world. In fact, research has shown that 70% of people are more likely to remember a brand they’ve seen in print compared to online. Printed media still remains to be a trusted source of advertising. Be it brochures, business cards, letterheads, posters, banners, or catalogues, all of these prove to be important marketing tools for any enterprise.

 

Have you ever been attracted by an online pop-up ad so much that you left your work mid-way? Most often people ignore such online ads because there’s already too much of digital content to be consumed on a daily basis. As looking at electronic screens is a part of many people’s jobs, print media is like a breath of fresh air in this digital world because it is easy on the eye. While digital messages are visible one day and gone the next, print offers far a much-prolonged branding opportunity, all for just a one-time investment.

 

Another huge advantage of printed media is that there is a lot of room for customization as compared to digital marketing. A company can personalize their printed marketing materials in a way which complements their brand identity. Nowadays, a lot of printing companies have adapted web2print solutions which give their clients the freedom to upload their own unique designs. We, humans, are tactile beings and so, we remember something better once we touch, feel and see a printed product. Print also helps to create better business relations. For instance, simply handing out a business card in a meeting/conference can be the conversation starter.

 

PrintStop, a professional printing service provider, offers wide range of printed marketing products for your company. Be it flyers, banners, brochures, booklets, business cards, banners, posters, or other retail marketing products, PrintStop has it all. They also have web2print solutions. Their business printing solutions named Pro Marketing, Pro Admin and Pro BrandStore have eased the process of corporate printing. It creates a portal for businesses with all their pre-approved products. For organizations spread across 100+ locations, each location can order through their access. The built-in approval mechanism and reports further simplify the corporate printing process.