Nowadays, t-shirts are no longer limited to just being a piece of garment, in fact, they’ve turned into powerful marketing weapons for business. In the current fashion scenario, customized t-shirts have become the new trend as it gives an outlet to experiment and be creative with your fashion sense. While one can’t experiment much when it comes to formal clothing, t-shirts remain the safest and best option to be as creative as one can get.

Customized t-shirts have the potential to appeal to a wider target audience. In business events/campaigns, customized printed t-shirts can be used as an effective marketing tool. T-shirt printing has become a thriving aspect of the print industry. Here are some perks of including custom printed t-shirts in your marketing campaigns:

1. They’re cost-effective- If you are looking for a marketing product that won’t harm your budget in any way, and then the customized t-shirt is just the right choice. Generally, there are bulk orders when businesses order customized t-shirts, which makes the per piece cost steep down to lower prices.

2. They’re long-term promotional material- The majority of the printed marketing materials have pretty much a long-cycle, but customized t-shirt tops the list. Customers will hold their t-shirts for a long period of time as they also create an emotional connection. They also outlast the campaign period, hence increasing brand exposure. Make sure that you produce high-quality t-shirts that your clients can wear for a long time.

3. They’re functional- Brochures, business cards, banners, are all informative and only readable, but promotional printed t-shirts are functional items that your audience will get more use out of. T-shirts are worn by people of all age groups and so, when people wear your customized t-shirt, your brand gets more recognition.

4. Employee engagement- Apart from being an essential marketing tool, branded personalised t-shirts can also increase employee engagement. When your employees wear matching t-shirts in sponsored events or other business affairs, they appear as a team and they’ll all feel special when they are being given their own customized tees.

5. Widespread brand recognition- No other printed marketing material is as mobile and popular as customized printed t-shirts. They contribute to increasing brand recognition as every time a client wears your company printed t-shirts, your brand will be marketed everywhere he/she goes.

PrintStop, an online printing company, offers a wide range of services, including t-shirt printing. You can customize your T-shirt by uploading your own unique design or can even get the assistance of their in-office design team Pehchaan. With personalization technology, a combination of embroidery, screen printing and offset printing, PrintStop is no doubt a dependable company to help you up to your fashion game. Both polo t-shirts and round neck t-shirts are available in all sizes and colours. They also have a price-calculator which lets you know the price of your order considering both the quantity and quality of t-shirts. Their printing solution named Pro Brandstore helps companies enhance their brand name and create a sense of belongingness in their employees through customized merchandise.